* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2027 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2027 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2027 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2027 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
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Modern look. Dynamic feel. Limitless possibilities.
DESIGN
Sleek and stunning from all angles.
Available 19-in. Aluminum Alloy Wheels
All-black accents add to the allure of Prius.
PERFORMANCE
Equipped to handle the essentials.
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with 196 net combined horsepower on AWD models, resulting in an impressive 0-60 mph of 7.0 seconds 2 for AWD models.
TECHNOLOGY
Delight in your driving.
Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more driving confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.
Advertised price includes the $999 dealer preparation/service and handling fee, the $599 electronic-filing/processing fee, the $99 private tag agency fee, and all required installed dealer accessories. Advertised price excludes only applicable state and local sales tax, title, license-plate/tag, and registration fees. Optional accessories are not required for purchase and are separately priced. College graduate and military rebates are not included. Purchase prices apply to retail purchases only and are not lease prices. Advertised purchase prices may not be combined with special APR financing unless expressly stated. Manufacturer incentives are subject to program terms, eligibility requirements, financing approval where applicable, and expiration. Vehicles are subject to prior sale.
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1Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,295 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,595 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,595 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ, bZ Woodland, C-HR), $1,595 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,745 for Midsize Pickup (Tacoma, Tacoma HV), $2,195 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.
2Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
Pricing Disclaimer
College grad and military rebates not included. Accessories and colors may vary. All quoted prices on new and preowned vehicles exclude tax, tag, registration, title, dealer added accessories, government fees, and includes electronic filing fees ($599.00) and Dealer Fee (service & handling fee of $999.00). This charge represents costs and profits to the dealer for items such as inspecting, cleaning, & adjusting vehicle, and preparing documents related to the sale. All quoted price subject to change without notice to correct errors or omissions. Customers elect special APR program or S.E.T.F. cash back when available. New vehicle prices may already include applicable manufacturer/SET/SETF incentives. These incentives expire at any time and are subject to incentive qualification criteria and requirements from the manufacturer. These incentives may also be contingent upon manufacturer finance company approval. All manufacturer incentive information and vehicle features are provided by third parties and are believed to be accurate at time of publication. All advertised sale prices are not applicable on lease vehicles. All advertised sale prices cannot be used in conjunction with special APR programs. Down Payments and APRS will vary. All vehicles are subject to prior sale. Negative equity on trades can affect savings/credit approvals. Pre-Owned vehicles may be subject to factory recalls. Go to NHTSA’s website to search by VIN# at www.safercar.gov http://www.safercar.gov.